The agriculture sector, currently valued at US$ 370 billion, is one of the major sectors in the Indian economy. According to the Economic Survey 2020-21, GDP contribution by the agriculture sector is likely to be 19.9% in 2020-21, increasing from 17.8% recorded in 2019-20. Over the years, the government has taken major steps to aid and enhance the agriculture sector with proven farming technologies and supportive policies. The recent evolution of digital technology in farming will further accelerate growth by ensuring higher crop yields and enhance sustainability by reducing water consumption and the use of agrochemicals.
Digital technologies, such as artificial intelligence (AI) and machine learning (ML), remote sensing, big data, block chain and IoT, are transforming agricultural value chains and modernizing operations. While several countries, such as the Netherlands, the US, Australia and Israel, have successfully adopted and exploited digital solutions to revolutionise agriculture, their adoption in India is still in its infancy. The future adoption of digital agriculture in India is anticipated to nurture under the Public-Private Partnership (PPP) mode.
Current Initiatives under Digital Agriculture in India
The demand for digitisation in Indian agriculture is well understood and acknowledged, likewise efforts have also been made towards digitising the prevailing value chain.In September 2021, the Union Minister of Agriculture & Farmers Welfare, Mr. Narendra Singh Tomar, announced the initiation of the Digital Agriculture Mission 2021–2025, while signing five memorandum of understandings (MoUs) with CISCO, Ninjacart, Jio Platforms Limited, ITC Limited and NCDEX e-Markets Limited (NeML), to forward digital agriculture through pilot projects. The Digital Agriculture Mission 2021–2025 aims to support and accelerate projects based on new technologies, like AI, block chain, remote sensing and GIS technology and use of drones and robots.Cisco developed an Agricultural Digital Infrastructure (ADI) solution in August 2019, that enhances farming and knowledge sharing.
This ADI is likely to play a vital role in the data pool that will be created by the Department of Agriculture under the National Agri Stack. The pilot project for this initiative will take place at Kaithal (Haryana) and Morena (Madhya Pradesh).The Jio Agri (JioKrishi) platform launched in February 2020, digitises the agricultural ecosystem along the entire value chain to empower farmers. The core function of the platform uses stand-alone application data to provide advisory, the advanced functions use data from various sources, feed the data into AI/ML algorithms and provide accurate personalised advice. The pilot project for this initiative will take place at Jalna and Nashik (Maharashtra).ITC has proposed to create a personalized ‘Site Specific Crop Advisory’ service to turn conventional crop-level generic advice into a personalised site-specific crop advisory for farmers, using a digital crop monitoring platform, hosted on ITC’s e-Choupal 4.0 digital platform. The pilot project for this initiative will take place at Sehore and Vidisha (Madhya Pradesh).The Ministry of Agriculture & Farmers Welfare has developed major digital applications in order to boost technology adoption among farmers:-
National Agriculture Market (eNAM): - Launched in April 2016, the National Agriculture Market (eNAM) is a pan-India electronic trading portal that links the existing Agricultural Produce Market Committee (APMC) mandis, to create a unified national market for agricultural commodities. eNAM helps farmers sell products without the interference of any brokers or mediators, by generating competitive returns from their investment
Direct Benefit Transfer (DBT) Central Agri Portal: - Launched in January 2013, the DBT Agri Portal is a unified central portal for agricultural schemes across the country. The portal helps farmers adopt modern farm machineries through government subsidies In June 2021, The Ministry of Agriculture and Farmers Welfare signed an MoU with Microsoft to run a pilot programme for 100 villages in 6 states. Under the MoU, Microsoft will create a ‘Unified Farmer Services Interface’ through its cloud computing services. This is a major part of the ministry’s future plan to create ‘AgriStack’ - a unified platform to provide end-to-end services across the agriculture food value chain to farmers. For this the government is planning to create unique farmer IDs for farmers across the country to integrate it with various government schemes and create digital agricultural ecosystems.
Future of Digital Agriculture in India
Application of Digital Agriculture
Technological interventions based on remote sensing, soil sensors, unmanned aerial surveying and market insights, etc., permit farmers to gather, visualise and assess crop and soil health conditions at different stages of production, in a convenient and cost-effective approach. They can act as an initial indicator to identify potential challenges and provide options to deal with them in a timely manner.Artificial Intelligence/Machine Learning (AI/ML) algorithms can generate real-time actionable insights to help improve crop yield, control pests, assist in soil screening, provide actionable data for farmers and reduce their workload. We hoverin Aerospace are promoting this features in farm to reduce workload of farmers and gain better yields.
Blockchain technology offers tamper-proof and precise data about farms, inventories, quick and secure transactions and food tracking. Thus, farmers don’t have to be dependent on paperwork or files to record and store important data.
Benefits of Digital Agriculture
Implementing these technological solutions enable reliable management and monitoring of farms. As farmers get a complete digital analysis of farms in real-time, they can act accordingly and don’t have to apply excess pesticides, fertilizers and reduce overall water consumption.
Other benefits include: -
• Increases agriculture productivity and lowers production cost
• Inhibits soil degradation
• Lessens chemical application in crop production
• Promotes effective and efficient use of water resources
• Uplifts socio-economic statuses of farmers
• Reduces environmental and ecological impacts
• Augments worker safety
Implementation of Digital Agriculture in India
The main factor behind the gradual acceptance of digital farming in India is the prominence of segregated small-holder farms in the country, this complicates data gathering. Additionally, limited penetration of mechanisation tools and frequent natural calamities, like droughts, floods and excessive monsoon rains, have negatively impacted the deployment of digital solutions in the sector. Thus, a customised approach would be needed to implement digital agriculture to a typical Indian small farm, this can be later be scaled up and made available to many Indian farms. Following measures could be implemented to make digital agriculture a success in India: -
Low cost technology: - The average annual income of an Indian farmer is >US$ 1,000. This low income explains the precarious financial circumstances in which a typical farmer operates in India. Thus, lowering the cost of technology will help.
Portable hardware: - As typical Indian farms are small, plug and play hardware has a better opportunity in the Indian market. Also, agricultural land leasing is widely prevalent under various farming arrangements, therefore a farmer farming on a specific plot of land may move to another farm plot next season. In such scenarios, investing in portable equipment is better for farmers. As our Hoverin product is easily portable and customers can easily use because customers satisfaction is our target.
Renting and sharing platforms for agriculture equipment and machinery: - Owing to both constrained financial resources and small farm plots, opportunity exists for digital platforms that offer equipment renting and sharing services instead of outright purchases. A few agritech start-ups like Farmkart (rent4farm), EM3 AgriServices and Trringo, are already providing equipment rental services. We Hoverien Aerospace also providing rental services which is available for farmers and they easily contact us regarding to rents on our upcoming Hoverien App.
Academic support: - The local agricultural organisation and academic institutes regularly interact with farmers through various locally conducted programs and government initiatives. Training facilities provided by various academic institutes and agricultural organisations will improve digital adoption among farmers. Hoverin Aerospace will also start some campaign and farm fest or kishan gram sabha to just interact with farmers and know the depth of their workload during farming and motivate them to being digital farmers.
As the Indian Agriculture and Allied sector is on the verge of adopting modern technologies, such as IoT, AI/ML and agri-drones for unmanned aerial surveying, Indian and foreign agritech players can play a vital role in supplying these advanced technologies to farmers. Currently, there are few players in the market, but catering to ~267 million farmers in a country exhibits a huge opportunity for private and foreign entities to expand their footprint in the country. However, influential factors that will define the success of digital agriculture in India are technology affordability, ease of access and operations, easy maintenance of systems and supportive government policies.Adopting a holistic ecosystem approach to address challenges faced by the Indian agriculture sector is of national interest, to achieve objectives, like doubling farmer incomes and sustainable development. Thus, a multi-stakeholder approach will be required for the wide-scale adoption of digital agriculture in India, with the government playing a key enabler’s role in the ecosystem.